The hairstylist behind the groups SuperM, BTS, EXO, GOT7, and MONSTA X is Park Nae Ju of Bit&Boot. In an interview with Allure Korea, he addressed how the concept of the hair is chosen and if he reflects the artists’ personal preferences in them.
Nae Ju explained that the process is the same when working with SuperM as well as with other artists. In the beginning, there are many meetings with those in charge of the group’s visuals to decide the image they’ll portray and review references.
After a discussion with the artists’ stylist on their outfits, the hairstylists and makeup artists finally share the ideas they’ve created independently.
For the process to come to a close, the hairstylists hold meetings with the artists themselves to hear their opinions on the color and styling ideas. The artists also have the chance to share their own. The trick is finding a balance between everyone’s input.
Nae Ju said the process might sound long, but it happens quickly and often naturally. Listen to him explain it here.