At the end of February, SF9‘s Rowoon was introduced not only as the newest global model for the cosmetic brand Klavuu but also as the first-ever male advertising model for the brand!
When Rowoon was officially introduced, an official from Klavuu revealed that they had personally selected him because of his pure image and dashing charms.
The pure and clean image that Rowoon has, matches well with Klavuu’s brand value of pursuing clear and transparent beliefs
— Klavuu Representative
While everyone got a look at Rowoon’s sweet and pure charms when Klavuu unveiled the first promotional video with him along with some heart-stopping photos, through some stunning behind photos, everyone got an even closer look at his charms!
A few days ago, some absolutely gorgeous behind pictures from Rowoon’s photoshoot with the brand were released and not only did these photos showcase his heart-stopping princely visuals…
Or his heart-fluttering physique…
But they also truly highlighted his soft and sweet personality!
With many different aspects of Rowoon on full display in the behind photos, it’s easy to see exactly what Klavuu was talking about when they chose him for his “pure and clean image”…
And exactly why they wanted him to become their first-ever male advertising model!
Check out a few more of Rowoon’s heart-stopping behind photos below: