When a tweet pointed out this franchise udon restaurant’s store hours sign, the internet immediately responded with outrage and ultimately led the brand’s headquarter to have the store remove its sign.
The Twitter account uploaded a picture of the Daegu city branch’s business hours sign and captioned it with disgust.
동성로 야간얼큰우동 개더러운것좀 보세요;; pic.twitter.com/lEHHc0SAFm
— 밍츄 (@___631x1526) April 22, 2018
“Look at how f*cking nasty the Yagan-Ulkeun-Udon restaurant at Dongsung-ro is.”
The sign, titled “We are open everyday”, shows the restaurant’s store hours with an illustration of a female who has her shirt open to reveal her breasts next to the word “Open”.
The tweet received a tremendous amount of attention, with more people claiming that not only this particular branch, but the entire franchise brand itself has quite a bit of controversy to follow. Another tweet pointed out even the restaurant’s name is problematic.
야,동 만 빨간색 강조도 모자라서
대놓고 메뉴판에 야동이라쓰고
간판에 🔞달아 놓는다던가
동성로점뿐 아니라 야간얼큰우동 본사 시스템 자체가 맘에 안드네요…
(메뉴판 사진은 네이버 서치하다 가져왔습니다) pic.twitter.com/mL6LA5gJxs
— 은서의 명복을 빈다는 말, 내가 힘들었을 거라는 말. 태어나서 처음 들었어……… (@jkgabriel0223) April 23, 2018
“After seeing the picture, I honestly thought it was an adult toy shop. This Yagan-Ulkeun-Udon (야간얼큰우동) franchise actually calls itself ‘ya-dong* (야동, pornography)’ for short. They have those two characters in red circles, like they intend to hint at the idea. They repeatedly use the word ‘ya-dong’ in several of their menus. They have “Rated R” symbols next to their logos on their signs…”
* In Korea, “udon” is referred to as “u-dong”, which is why the abbreviation of the name comes out to be “ya-dong”, not “ya-don”.
포항에두 있는데 저희 야동의 면발은 어쩌구 ㄷㄷㄷ 빻은 거 넘 마니 보여서 빡쳐욘 -_-+
— 버리 (돈벌이) (@oongbangbae) April 22, 2018
“There’s a location in Pohang City that says ‘Our ya-dong noodles are blah, blah, blah’ and it’s so disgusting that it makes me so angry.”
ㅊㅁ) 인헌동에도 야간얼큰우동 있는데 진짜 더러워요;;
— 🐥뵹아리🐥 (@lovesm0641) April 23, 2018
“Inheon-dong has a branch too and it’s seriously so disgusting.”
The menu, in fact, includes the word “ya-dong” (야동, pornography) in some of their dishes.
Other locations of the franchise also seem to be embracing the idea of keeping the store a R-rated sexy udon house.
Some locations even have pictures of pin-up girls on the walls as decoration.
The concept of the franchise has offended Koreans who have fired back some heavy criticism.
“Honestly thought it was a prostitute house. I can’t believe it’s a restaurant. Looks like ‘Rated R’ is the concept there, but it’s not even witty. It’s just disgusting.”
“What the hell was the owner thinking…?”
“ANYONE can see the sign. EVERYONE could be offended. Why wouldn’t it be a problem? Of course it’s wrong.”
Many filed official complaints with its headquarter and the City Hall of Daegu. The HQ responded, “We have asked the Daegu location to take down the store hours sign. The word ‘ya-dong’ repeated in the menus really doesn’t mean much.”
The district’s representative also confirmed that the office has contacted the restaurant location and made sure the sign was removed. The district office stated, “We will make sure nothing like this happens again.”