On November 30th, the Philippines Department of Health’s (DOH) uploaded a video as a public service announcement against teen pregnancy, but netizens were quick to note the uncanny similarities between the video and f(x)’s “Rum Pum Pum Pum.”
Upon watching the video, which discusses young relationships, sexual intercourse, and teenage pregnancy from the different perspectives (including that of a teenage girl, a teenage boy, and an adult), anyone who hears the f(x) song “Rum Pum Pum Pum” can notice eerie similarities. The beat and the rhythm of the song are all very similar to f(x)’s song, but netizens were quick to note that unlike “Rum Pum Pum Pum,” the lyrics were extremely cringe-worthy.
In addition to the alleged plagiarism and cringe-worthiness, netizens also bashed the video for sending a mixed message to Filipino teens, as the actors dressed in provocative outfits despite the conservative lyrics. After receiving overwhelmingly negative comments, the department quickly removed the video from their Facebook page.
K-Pop is definitely a growing market in the Philippines. In fact, PULP LIVE WORLD‘s 6th annual KPOP Convention in the country in December is set to include appearances from SISTAR, Bernard Park, and GOT7. Was the mimicking of f(x)’s “Rum Pum Pum Pum” an attempt to try to appeal to teenage K-Pop fans in the Philippines?
You can check out the video for yourself below!