On November 8, NCT tweeted a photo…
… as their “RESONANCE Pt.2” album teaser for NCTzens.
Shortly after the reveal, however, some Korean netizens grew convinced that the concept…
… is allegedly “plagiarized” from fashion brand SUNNEI‘s “SPRING SUMMER 2020 CAMPAIGN”.
One even pointed out that member Sungchan is “dressed in pretty much the same outfit” as one that a model is seen wearing in SUNNEI’s promotional picture.
The color schemes, the outfits, the overall layout and concept… are simply all too similar. And some random 2020 S/S fashion shoot is not something to be homaged, so that go-to excuse won’t work either… If this isn’t plagiarism, then tell me what is. At the very least, the SUNNEI campaign must have been some sort of a reference. In which case, I really hope SM Entertainment at least got in touch with and talked to SUNNEI about using it as a reference.
While NCT’s fans have come to the group’s defense and claimed that “such themes and outfits are common to retro concepts and so cannot be seen as plagiarism“…
- “People standing like that in group pictures is one of the most common poses… I can’t believe people think this is plagiarism.”
- “Every high school graduation photo is plagiarizing the SUNNEI campaign then. Give me a break. And as for the outfits, perhaps the brand sponsored the look. Who are we to say?”
- “NCT has been doing group shots like this for ages now. It looks like the SUNNEI campaign because both pictures have a lot of people in them. They’re all wearing similar retro outfits. They’re all standing still. That isn’t enough reason to call it plagiarism though…”
… the suspicion continues to grow.