The power of ARMY was fully displayed recently as a brand of fabric softener, Downy, sold out almost instantly after Jungkook mentioned that he used it.
The aftermath of this event is starting to trickle through Korean media. Downy apologized to their customers for the unexpected shortage.
They explained that almost two months worth of supply sold out in a day and they couldn’t keep up with the flood of orders for the product.
Downy is legitimately sold out everywhere in Korea and it’s causing quite a stir in some economic and business circles.
The saga made SBS CNBC news which is a channel that specializes in economic news.
“After Jungkook, a member of BTS, disclosed that he’s using Dawny Adorable, a fabric softener, the product was sold out. The informationpic.twitter.com/RMXlfy9A5p
— Golden Buzz (@JungkookTimes) January 22, 2019
Jungkook has also made the business issue news.
Hilarious. Jungkook ended up in the company/business Issue news:
2. Naver, interpark, NHN
3. KB Bank
4. BTS Jungkook
— First Sight 🐰 I 💜 하꼬 (@firstsight_jk) January 22, 2019
Jungkook himself is distressed that he can’t buy any of his favorite fabric softener. He tweeted out “ARMYs… I need to buy fabric softener as we’re nearly all out. But it’s entirely out of stock”.
아미들… 저 섬유유연제 거의 다 써서 사야 되는데…
— 방탄소년단 (@BTS_twt) January 21, 2019
ARMYs have started to humorously portray Jungkook’s desperate fight to get a bottle of Downy.
jungkook fighting armys in the laundry detergent aisle at the store over the last bottle of downy fabric softener pic.twitter.com/6xO4G21WZ8
— matthew (@joonstunes) January 21, 2019
Jungkook not finding his downy fabric softner and realising we made it sold out after he told us he uses it pic.twitter.com/A9GZReo565
— ᶠʳᵃᶰᶜᵉˢᶜᵃ♡ʲᵏ (@stxrryjeon) January 21, 2019
The power of ARMY has really been displayed as now Jungkook can’t even get his own preferred brand of fabric softener and a small industry in Korea has been turned upside-down.