Girls’ Generation and EXO-CBX have partnered up with the Singaporean sneakers brand YSNEAKERS to release limited edition sneakers that were personally designed by the artists.
Girls’ Generation’s Taeyeon, Sunny, Hyoyeon, Yuri, EXO’s Chen, Baekhyun, and Xiumin were chosen as the special designers. They’ve personally taken part in the planning, design, production, sampling and more.
SM Entertainment revealed that the artists had a wonderful time preparing the sneakers for their fans.
“It was our first time to personally design sneakers, but it was a very exciting and new experience.”
— SM Artists
The complete process of the sneakers’ productions are set to be released over time through YSNEAKER’s website and social media accounts.
SM Entertainment’s culture street brand, ASTELL&ASPR, partnered up with YSNEAKERS for this special collaboration, and the limited edition sneakers will be released in August to fans around the world through YSNEAKER’s website.
Pre-orders are set to open on July 25, which will feature free shipping, personalized goods of your favorite artist and more.