“What’s melting?” After a stressful hour of wondering, we finally have the answer!
At 10:00 AM (EST) BTS began a mysterious live countdown on their BANGTANTV YouTube channel. The countdown video featured a melting cube of butter and the sounds of someone cooking.
Panicked fans flooded the comments with questions and theories, wondering what surprise BTS had in store. Could it be connected to BTS’s comeback? What about their McDonald’s collaboration?
At 11:00 AM (EST), the butter melted into the shape of a heart and slid across the screen. The word “Butter” popped up, along with a release date: May 21, 1:00 AM (KST).
Surprise! “Butter” is the name of BTS’s new digital single. According to a press release on Weverse, “Butter” is a song that will, “melt its way into the hearts of all ARMY.”
Brimming with the inimitable charm of BTS, the new single “Butter” will melt its way into the hearts of all ARMY. Dip into the sometimes smooth, other times charismatic enchantment of BTS with their latest music.
— Big Hit Music, Weverse
Big Hit Music also revealed that a physical single of “Butter” will be available in Korea and internationally this summer. Until then, check out these tweets and memes!